Page 16 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

Why are you writing? 5

5 to write specifications;

6 to achieve a standard;
7 to write reports with recommendations;
8 to persuade;
9 to promote services.

Usually far lower on the list (and sometimes only when prompted
by me, on the lines of ‘Aren’t there any other reasons?’), they say:

● ● to engage interest and involve;
● ● to get the right results;
● ● to sell;
● ● to support customers;

● ● to improve life for customers;
● ● to create a following;
● ● to influence;
● ● to change things/innovate/disrupt;
● ● to enhance brand and reputation;
● ● to show our personality;

● ● to reflect our values;
● ● to eat, breathe and live our vision.
Notice how the most inspirational aspects of writing are the ones
that are listed as an afterthought!
Why is this? Maybe companies need to focus more on how
powerful business writing can be and how all employees need to
think creatively about how best to harness this virtually free
resource. Think about what writing really means for your
company.