Page 11 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

x Contents

10 Practical conventions and common confusions 121

Writing a date 121
Time 124
Numbers 126
Measurements 127
Words that can confuse both native English and non-native
English writers 128
Acronyms 130
Active and passive 132
Nominalization 133
Your checklist for action 134

11 Paper is here to stay 135
Letters 137
Traditional letter format 138
When flexibility is key, you need to adapt letter-writing
templates 140
A letter that involves the reader with the company’s
narrative 142
Specific tips about addressing letters 144
CVs/résumés and cover letters 144
Your checklist for action 147

Conclusion: what will you do
differently – and better? 149