Page 56 - How to write effective business English your guide to excellent professional communication by Fiona Talbot
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Telling your
story through
social media
Social media has shaken ‘the rules’
of business writing
Just as the printing press revolutionized the way written communi-
cation could spread messages far and wide, so social media has
turned the business world and traditional writing inside out.
I’ll talk you through how social media requires an integrated
approach – and a distinctly conversational writing style that comes
naturally to younger generations but often less so for more tradi-
tional writers. So in this chapter, there will be some line-by-line
analysis, but we’ll also immerse ourselves in the fuller picture to see
how the social media ‘storyline’ fits together.
Get into the social media mindset
From the simple sharing of a message to in-depth conversation, to
following the latest news, to opening transactions and closing
deals, social media is an intrinsic part of our world. Incidentally,
I’m describing ‘social media’ as a collective singular here, in the
sense of the activity on social media. Grammatically, it would also
be correct to write that social media ‘are’ part of our world.
