Page 54 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

Writing across generations – for colleagues as well as clients 43

Analysing differing styles of writing, then choosing the aspects that
appeal to all, really brings people together. Naturally, tea drinking
may not be part of your office culture, so consider adapting this
exercise to one that would yield helpful interaction.

Writing across generations in your
customer base

The tips I have given so far will help you write successfully across
your multigenerational client base too. One style of writing won’t
suit all. Look at how your target audience writes, not just in cul-
tural terms but in generational terms too, and mirror it as far as is
valid to do so, without losing your professional authenticity.

Your checklist for action

Your writing is likely to succeed if:

● ● you allow it to evolve but also remember that it needs to appeal
to, and be understood by, all the generations in your audience;
● ● your values are readily visible and consistent throughout – and
promote the likelihood of a good work environment/employee
experience;

● ● you use the right channels and the right language, for you and
your readers;

● ● you use powerful words that engage, energize and persuade;
● ● you recognize when gravitas matters;
● ● you manage expectations regarding timescales in all work
projects (including continuously keeping people in the loop
during recruitment processes).

Your writing is likely to fail if:

● ● you can’t engage your target audience in generational, as well as
cultural terms;