Page 86 - How to write effective business English your guide to excellent professional communication by Fiona Talbot
P. 86
75
07
Writing globally?
Or in
multinational
teams?
Looking at how you use English
at work
It’s useful to hold up a figurative mirror and evaluate as far as possible:
● ● how your readers see themselves;
● ● how you see yourself – and your organization;
● ● how you see your readers;
● ● how your readers may see you through your writing.
As the images may diverge, successful writing will aim to remove
any distortions, bringing the four equally important images to-
gether into sharp, correct focus. It appreciates diversity and em-
braces the fact that different cultures communicate differently. If
you’re dealing with a particular country, research how to commu-
nicate with their culture. The varying channels of social media
broaden this need further, as we saw in Chapter 5. Don’t overlook
