Page 97 - How to write effective business English your guide to excellent professional communication by Fiona Talbot

86 How to Write Effective Business English

(except for contracts, technical documents, etc, where every
detail matters!).

● ● Make sure you get your message right for your recipient: more
complicated text can be counterproductive, and confusing for all.

● ● If you’re preoccupied with the detail of describing what you do,
you can lose sight of the bigger picture (eg the need to express
how you do it better than the rest, to win and retain custom).

● ● Do the work for your readers: make sure your messages are not
losing you (or them) time or money.
● ● No matter how good our English language skills are, we need to
get successful, professional messages across.
● ● Discuss any points arising from this chapter with colleagues, to
flag up any general or specific concerns (especially helpful for
bringing multicultural and/or multigenerational teams closer).