Page 154 - Information and American Democracy Technology in the Evolution of Political Power
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                                 Environmental Advocacy  18:0
              representatives. 65  By the 1990s, coalition building had become, along
              with “grassroots” mobilization efforts, one of the chief strategies of en-
              vironmental organizations seeking to influence policy. 66  An increasing
              tendency over time to work in coalitions is by no means limited to
              environmentalorganizations,buthasalsobeenreportedgenerallyamong
              interest groups. 67
                The fifth characteristic, an orientation toward information as a polit-
              ical resource, is intriguing and perhaps stronger among environmental
              groups than any other category of interest organization. As Samuel Hays
              has shown, from their origins most environmental groups have oper-
              ated on an implicit premise that information must be assembled and
              distributed if the goals of environmental advocacy are to be achieved. 68
              This premise is a foundation of many of their activities. It is manifest in
              public education campaigns, when groups attempt to inform the public
              about previously unacknowledged relationships, such as between fossil
              fuel use and global warming, electricity production and acid rain, or be-
              tween pesticides such as DDT and a variety of complex effects through-
              out the ecosystem. It is manifest in organizations’ efforts to monitor
              corporations and industrial activities for pollution, release of toxins, or
              compliance with rules. It is manifest further in the reports and studies
              the organizations produce, and in their publicizing of voting records and
              positions of public officials.
                Hays calls this implicit and widespread orientation toward the flow
              of information an “environmental knowledge culture.” 69  It is a conse-
              quence of the revelatory history of environmentalism even prior to the
              1950s, involving the discovery and making public of information that
              activities generally presumed harmless by the public, such as spraying of
              DDT, were in fact damaging to the environment. A fundamental theme
              of environmental politics since has been revelations of this kind, in which
              new information is disclosed to the public about atmospheric warming,
              acid rain resulting from electricity generation hundreds of miles away,


              65  See Jacqueline Vaughn Switzer, Environmental Politics: Domestic and Global Dimen-
                sions (New York: St. Martins, 1994).
              66  Shaiko, Voices and Echoes for the Environment.
              67
                Kevin Hula, Lobbying Together: Interest Group Coalitions in Legislative Politics
                (Washington, D.C.: Georgetown University Press, 1999); Kay Lehman Schlozman
                and John T. Tierney,Organized Interests and American Democracy (New York: Harper
                and Row, 1986).
              68
                Samuel P. Hays, A History of Environmental Politics since 1945 (Pittsburgh: University
                of Pittsburgh Press, 2000).
              69
                Hays, A History of Environmental Politics since 1945, p. 101.
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