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THE RETURN OF THE NATIVE: YAKOV PROTAZANOV AND SOVIET CINEMA 111
            pace of  pre-Revolutionary film-making, averaging more than  ten films annually
            before the Revolution, he took over a year to complete Aelita. According to the
            handsome programme that  was  distributed  at screenings of the picture,
            Protazanov shot 22,000 metres of film for the 2,841-metre movie (an unusually
            high rate of waste) and employed a cast and crew of thousands. 33
              This cast and crew was certainly one of the most impressive ever assembled in
            the  1920s  for a single picture. Fyodor Otsep,  the head scenarist, and Yuri
            Zhelyabuzhsky, the cameraman,  had had considerable pre-Revolutionary film-
            making experience. Although Protazanov’s Russian films had not been noted for
            their external decorativeness (that  being the hallmark of Yevgeni Bauer,  whose
            work Protazanov disliked), Protazanov paid tribute to new artistic trends by having
            Alexandra Exter  and Isaak Rabinovich  design for the  Martian scenes  the
            Constructivist costumes and sets for which the movie is famous. The casting was
            stellar and, according to Protazanov’s custom in his Russian work, drawn almost
            exclusively from  the  ranks of theatre actors. The  troupe included the  director
            Konstantin Eggert, Vera Orlova, Valentina Kuindzhi, Olga Tretyakova and Nikolai
            Tsereteli, and introduced to the screen Igor Ilyinsky, Nikolai Batalov and Yuliya
            Solntseva.  Ilyinsky and Batalov became the leading male stars of Soviet  silent
            cinema, and Solntseva enjoyed a following as well. 34
              The promotional  campaign was as lavish  as the  production itself:  in  the
            provincial city of Voronezh, for example, aeroplanes dropped thousands of leaflets
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            advertising Aelita.  Protazanov intended to make his presence felt in his Soviet
            début: the director of  The Keys  to Happiness had  returned!  Aelita did cause  a
            sensation but not quite the one that the Mezhrabpom studio and Protazanov had
            hoped for.
              No other film of early Soviet cinema was attacked as consistently or over so
            long a period as Aelita. From 1924 to 1928, it was a regular target for film critics
            and for the many social activists who felt that the film industry was not supporting
            Soviet interests.  This lively  movie that the British critic Paul  Rotha  labelled
            ‘extraordinary’, though theatrical, was greeted quite differently in the pages of the
            Soviet film press. Kino-gazeta, a relatively moderate newspaper, was unrelenting in
            its opposition to Aelita, going so far as to label it ‘ideologically unprincipled’ and to
            warn that the potential danger of a ‘rallié’  like Protazanov might outweigh  the
            benefits of his experience and professionalism. 36
              These  criticisms were echoed elsewhere, especially (but  not exclusively)  in
            ‘proletarian’ circles. Proletarskoe kino claimed Aelita had cost too much; another
            newspaper with a  proletarian  orientation,  Kinonedelya, attacked  Aelita’s
            scriptwriters as individuals ‘alien to the working class’ and advised that the Party
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            keep bourgeois specialists like Protazanov under close watch.  But the following
            examples, similar in tone, came from varying sources. Viewers in Nizhni Novgorod
            allegedly criticised its ‘petty-bourgeois’ [meshchanskii] ending and complained that
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            the hardships of the Civil War years were absent from the film;  to the young
            director Lev Kuleshov,  Aelita  exemplified ‘the  blind alley of  pre-Revolutionary
            cinema’. Prominent critic Ippolit Sokolov, a supporter of the entertainment film,
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