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124 A FACE TO THE SHTETL: SOVIET YIDDISH CINEMA, 1924—36
            those state agencies serving the national minorities. The next few years saw the
            creation of numerous such cultural  and political institutions. In the Ukraine and
            Belorussia, the two  republics which encompassed the  former Pale,  Yiddish-
            language schools, courts, and theatres were established–as well as a number of
            Jewish municipal Soviets. In 1923, as well, in a conciliatory attempt to
            ‘productivise’ the tens  of thousands of ‘declassed’ Jews and persuade surviving
            petty-bourgeois elements to participate  more  fully in  socialist construction,  the
            party’s Yevsektsiya  (Jewish section) announced its own version of the New
            Economic Policy (NEP)–a ‘face to the shtetl’.
              Like the Yevsektsiya, the new Soviet Yiddish culture laboured under a double
            burden. ‘That Yiddish literature has always been a literature of the poor, the
            untutored, the lowly, inclines the Communists to be respectful to the earliest Jewish
            authors,’ Avraham Yarmolinsky wrote in the late 1920s. ‘But although the past is
            reverenced, there is a strong feeling that literature, together with the other arts,
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            stands on the threshold of a new era.’  But where Soviet Russian literature might
            simply direct Russian workers and peasants across the threshold of the new era, a
            Soviet Yiddish  literature or cinema would have first to transform the Jewish
            masses into workers and peasants.
              When, in 1924, Alexander Granovsky–founder and director of Moscow’s State
            Yiddish Theatre (GOSET)–wrote to a New York-based colleague that he hoped to
            make ‘a grandiose Jewish film’, he was hardly the only Soviet theatrical director
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            who was drawn to the new medium.  Les Kurbas, head of the Ukrainian ensemble
            Berezil, had directed two films for VUFKU (the  All-Ukrainian Photo-Cinema
            Administration) during the summer of 1924, the youngsters of the Leningrad-based
            Factory of the Eccentric Actor (FEKS) were preparing their first short film, while
            Eisenstein (who had already  incorporated a brief movie  in his Proletkult
            production of Ostrovsky’s  Enough  Simplicity for Every Wise Man) was
            completing The Strike [Stachka, 1924].
              Nor was Granovsky’s the only Jewish theatre poised to enter the movies. In the
            spring of 1925, when his Jewish Luck [Evreiskoe schast’e] finally went  into
            production, eighteen members of the Hebrew-language Habima theatre were set to
            appear in an elaborate adaptation of Sholom  Aleichem’s  The Deluge. First
            serialised in 1907, this was the Yiddish writer’s most overtly political work–the
            story of three Jewish families, all with radical children, caught up in the tumultuous
            events of  1905.  Jewish Luck, Granovsky’s more modest production,  was also
            adapted from Sholom Aleichem, drawing on the same ‘Menakhem Mendl’ stories
            that had inspired one  of the skits in  A Sholom  Aleichem Evening, the 1921
            production which, designed by Marc Chagall and starring Solomon Mikhoels, had
            effectively launched his theatre in Moscow.
              Hardly restricted to the Yiddish-speaking community, the GOSET’s popularity
            had the aspects of a  craze.  After Granovsky’s 1924 production  of Sholom
            Aleichem’s 200,000, with a modernistic score by the former Bolshoi violinist Lev
            Pulver, Mikhoels and  his co-star Venyamin Zuskin  were  so  famous that  they
            attracted crowds in the street. Muscovites vied with foreign dignitaries to book
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