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What is interaction desig                          n?




                         1 .I  Introduction
                         1.2  Good and poor design
                              1.2.1  What to design
                         1.3  What is interaction design?
                              1.3.1  The makeup of interaction design
                              1.3.2  Working tog ether as a multidisciplinary team
                              1 3.3 Interaction design in business
                         1.4  What is involved in the process of interaction design?
                         1.5  The goals of interaction design
                              1.5.1 Usability goals
                              1.5.2 User experience goals
                         1.6. More on usability: design and usability principles




           1.1  Introduction

                         How  many  interactive products are there in  everyday use? Think for  a  minute
                         about what you use in a typical day: cell phone, computer, personal organizer, re-
                         mote control, soft drink machine, coffee machine, ATM, ticket machine, library in-
                         formation system, the web, photocopier, watch, printer, stereo, calculator, video
                         game.. . the list is endless. Now think for a minute about  how usable they are.
                         How many are actually easy, effortless, and enjoyable to use? All of  them, several,
                         or just one or two? This list is probably considerably shorter. Why is this so?
                             Think about when some device caused you considerable grief-how much time
                         did you waste trying to get it to work? Two well-known interactive devices that
                         cause numerous people immense grief are the photocopier that doesn't copy the
                         way they want and the VCR that records a different program from the one they
                         thought they had set or none at all. Why do you think these things happen time and
                         time again? Moreover, can anything be done about it?
                             Many products that require users to interact with them to carry out their tasks
                         (e.g., buying a ticket online from the web, photocopying an article, pre-recording a TV
                         program) have not necessarily been designed with the users in mind. Typically, they
                         have been engineered as systems to perform set functions. While they may work effec-
                         tively from an engineering perspective, it is often at the expense of how the system will
                         be used by  real people. The aim of  interaction design is to redress this concern by
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