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                                             Chapter 1: Beyond Number Crunching: The Art and Science of Data Analysis
                                                    to just point and click to do as many analyses as they want, without any warn-
                                                    ing about what statisticians call the overall error rate (that is, the probability
                                                    of making an error due to chance during any step of the entire analysis, not
                                                    just the probability of making an error due to chance on any single analysis).
                                                    No (data) fishing allowed
                                                    Redoing analyses in different ways to try to get the results you want is called
                                                    data fishing in the statistics business, and folks in the stat biz consider it to
                                                    be a major no-no (however, people unfortunately do it all too often in the
                                                    name of research).
                                                    For example, Ellen Go-getter is convinced that dissolving sugar in the water
                                                    helps cut flowers last longer. She performs an experiment to prove her
                                                    hypothesis. She cuts two dozen roses and puts one rose in each vase. She
                                                    fills each vase with 3 cups of water, but in 12 of the vases she adds 1 table-
                                                    spoon of sugar (the other 12 vases constitute the control group, meaning that  15
                                                    Ellen doesn’t apply any new treatment to them to show what happens if she
                                                    adds nothing). In the next sections, you follow Ellen through her experiment,
                                                    keeping an eye on the statistical analyses that pop up along the way.
                                                    Examining Ellen’s data
                                                    Ellen counts how many days the flowers still look nice and uses the same cri-
                                                    teria for each flower. After ten days, all the flowers have withered to the point
                                                    where they need to be thrown away, so the experiment is over. You can see
                                                    Ellen’s data in Table 1-1.
                                                      Table 1-1     Ellen’s Data: Days Roses Lasted in Sugar Water
                                                                         versus Regular Water (Control Group)
                                                      Observation   Days Lasted: Water Only  Days Lasted: Sugar Water
                                                      1             3                        5
                                                      2             3                        5
                                                      3             4                        5
                                                      4             4                        4
                                                      5             4                        4
                                                      6             4                        4
                                                      7             3                        3
                                                                                                               (continued)
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