Page 305 - Introduction to Electronic Commerce and Social Commerce

References 291

DOI: 10.1111/j.1365–2575.2012.00407.x Information Systems Marrs, M. “45 Fabulous Facebook Advertising Tips & Magic Marketing
Journal, Volume 24, Issue 1, (2014). Tricks.”January 30, 2014. wordstream.com/blog/ws/2014/01/30/
Clifton, B. Advanced Web Metrics with Google Analytics, 3rd edition. facebook-advertising-tips (accessed April 2016).
Hoboken, NJ: Sybex, 2012. McDaniel, C. Jr., and R. Gates. Marketing Research, 9th ed. Hoboken,
Cohen, W. W. “Collaborative Filtering: A Tutorial.” Carnegie Mellon NJ: Wiley, 2012.
University (n.d.). Available for download at google.com/url?sa=t& Microsoft Advertising. “Johnson & Johnson ACUVUE Case Study.”
®
rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwiBhdu Compendium 2009. [Greater Asia Pacific] advertising.microsoft.
AgZLMAhWMHD4KHRSMBlkQFggdMAA&url=https%3A com/asia/WWDocs/User/Asia/ResearchLibrary/CaseStudy/
%2F%2Fwww.cs.cmu.edu%2F~wcohen%2Fcollab-filtering- GAP%20Case%20Study%20Compendium_2009_Final.pdf
tutorial.ppt&usg=AFQjCNGxEZhzDumFZBRKESQ2gpqB9k (accessed April 2016).
APBw&cad=rja (accessed April 2016). Olenski, S. “How Johnson & Johnson is Using Social Media to Save
Daum, K. et al. Video Marketing for Dummies. Hoboken, NJ: Wiley, 2012. Lives.” July 10, 2013. forbes.com/sites/steveolenski/2013/07/10/
Einav, L., D. Knoepfle, J. Levin, and N. Sundaresan. “Consumer how-johnson-johnson-is-using-social-media-to-save-lives
Behavior in Online Shopping Is Affected by Sales Tax.” London (accessed April 2016).
School of Economics and Political Science, January 14, 2014. blogs. Pfeiffer, M., and M. Zinnbauer. “Can Old Media Enhance New Media?
lse.ac.uk/usappblog/2014/01/14/sales-tax-internet (accessed How Traditional Advertising Pays Off for an Online Social
April 2016). Network.” Journal of Advertising Research, (March 2010).
eMarketer. “Online Retailers Move Past Discounts to Earn Deeper Ploof, R. Johnson & Johnson Does New Media. e-book, June 15, 2009.
Customer Loyalty.” March 11, 2013. emarketer.com/Article/ ronamok.com/ebooks/jnj_case_study.pdf (accessed April 2016).
Online-Retailers-Move-Past-Discounts-Earn-Deeper- Customer- Provost, F. and T. Fawcett. Data Science for Business: What You Need
Loyalty/1009719 (accessed April 2016). to Know About Data Mining and Data-Analytic Thinking. North
Ellis, D. “Why Every Company Needs Email Marketing [Infographic].” Sebastopol, CA: O’Reilly Media, 2013.
July 12, 2013. socialmediatoday.com/debraellis/1591966/why- Richter, F. “Consumers Still Trust Traditional Media Advertising Over
every- company-needs-email-marketing-infographic (accessed Online Ads.” January 8, 2014. statista.com/chart/1473/consumer-
April 2016). trust- in-advertising (accessed April 2016).
Eslinger, T. Mobile Magic: The Saatchi and Saatchi Guide to Mobile Rowles, D. Mobile Marketing: How Mobile Technology is
Marketing and Design. Hoboken, NJ: Wiley, 2014. Revolutionizing Marketing, Communications and Advertising.
Greengard, S. “Del Monte Gets Social.” Baseline Magazine, July 30, London, UK: Kogan Press, 2013.
2008. Russell, M. “11 Amazing Augmented Reality Ads.” January 28, 2012.
Harris, C. SEO Top Secret: How to Get Top Ranking on the First Page of businessinsider.com/11-amazing-augmented-reality-ads- 2012-
Google by Search Engine Optimization (Simple Online Marketing), 1?op=1 (accessed April 2016).
[Kindle Edition]. Seattle, WA: Amazon Digital Services, 2014. Russell, M. A. Mining the Social Web: Data Mining Facebook, Twitter,
Hulu, LLC. “Patent Issued for Video Ad Swapping in a Video Streaming LinkedIn, Google+ GitHub, and More, 2nd ed. North Sebastopol,
System.” (2015). Marketing Weekly News, 485. CA: O’Reilly Media, 2013.
IAB. IAB Internet Advertising Revenue Report: 2013 Full Year Results. Sauer, J. “Planning Online Promotions in 15 Easy Steps.” March 4, 2013.
April 2014. jeffalytics.com/planning-online-promotions-15-steps (accessed
Johnson, L. “Johnson & Johnson Exec: Mobile Is More Strategic Than April 2016).
Promotional.” Mobile Marketer, May 18, 2012. Scott, D. M. The New Rules of Marketing & PR: How to Use Social
Karthikeyan, N., and T. Balamurugan. MBA PGDHRM. (2012). Mobile Media, Online Video, Mobile Applications, Blogs, News Releases,
Marketing: Examining the Impact Of Interest, Individual Attention, and Viral Marketing to Reach Buyers Directly, 4th ed. Hoboken, NJ:
Problem Faced and Consumer's Attitude on Intention to Purchase. Wiley, 2013.
Interdisciplinary Journal of Contemporary Research in Business, Sharda, R., et al. Business Intelligence and Analytics: Systems for Decision
3(10), 809–821. Support, 10th ed. Upper Saddle River, NJ: Pearson Education, 2015.
Killekar, O., H. Shah, and A. Kolge. (2013). Social Media Metrics, Strauss, J., and R. Frost. E-Marketing, 7th ed. Upper Saddle River, NJ:
Tools & Analytics. PRIMA, 3(2), 35–47. Pearson Education, 2014.
Liang, T.-P., and H.-J. Lai. “Effect of Store Design on Consumer Wikinvest. “Del Monte Foods Company.” 2016. wikinvest.com/wiki/
Purchases: An Empirical Study of Online Bookstores.” Information Del_Monte_Foods_Company_(DLM) (accessed April 2016).
& Management, 39, no. 6 (2002). Wilde, S. Viral Marketing within Social Networking Sites: The Creation
Liang, T.-P., Y. T. Ho, Y. W. Li, and E. Turban. “What Drives Social of an Effective Viral Marketing Campaign (Google eBook).
Commerce: The Role of Social Support and Relationship Quality.” Munchen, Germany: Diplomica Verlag, 2013.
International Journal of Electronic Commerce, Winter 2011–2012. Williams, A. SEO 2014 & Beyond: Search Engine Optimization Will
Madrigal, A. C. “I’m Being Followed: How Google—and 104 Other Never be the Same Again! (Version 2.0). Seattle, WA: CreateSpace
Companies—Are Tracking Me on the Web.” February 29, 2012. Independent Publishing Platform, 2013.
theatlantic.com/technology/archive/2012/02/im-being-followed- Wilson, R. F. “The Six Simple Principles of Viral Marketing.”
how-google-151-and-104-other-companies-151-are-tracking- May 12, 2012. webmarketingtoday.com/articles/viral-principles
me- on-the-web/253758 (accessed April 2016). (accessed April 2016).
MarketTools, Inc. “Del Monte Foods Turns to Dog Owners to Unleash Wright, T. Fizz: Harness the Power of Word of Mouth Marketing to
Innovation.” A case study, May 2008. classmatandread.net/ Drive Brand Growth. New York: McGraw-Hill, 2014.
565media/DelMonte.pdf (accessed April 2016).