Page 57 - Introduction to Electronic Commerce and Social Commerce

E-Commerce: Mechanisms, 2
Platforms, and Tools

Contents Learning Objectives
Opening Case: Pinterest—A New Kid
on the E-Commerce Block ........................................................... 35 Upon completion of this chapter, you will be able to:
1. Describe the major electronic commerce (EC) activities
2.1 Electronic Commerce Mechanisms: An Overview .......... 37
and processes and the mechanisms that support them.
2.2 E-Marketplaces ................................................................... 39 2. Define e-marketplaces and list their components.
2.3 Customer Shopping Mechanisms: Webstores, 3. List the major types of e-marketplaces and describe their
Malls, and Portals ............................................................... 41 features.
2.4 Merchant Solutions: Electronic Catalogs, 4. Describe electronic catalogs, search engines, and shop-
Search Engines, and Shopping Carts ................................ 44 ping carts.
2.5 Auctions, Bartering, and Negotiating Online ................... 46 5. Describe the major types of auctions and list their
characteristics.
2.6 Virtual Communities and Social Networks ...................... 50
6. Discuss the benefits and limitations of e-auctions.
2.7 Emerging EC Platforms: Augmented Reality 7. Describe bartering and negotiating online.
and Crowdsourcing ............................................................. 55
8. Describe virtual communities.
2.8 The Future: Web 3.0, Web 4.0, and Web 5.0 .................... 57 9. Describe social networks as EC mechanisms.
Managerial Issues ......................................................................... 59 10. Describe the emerging technologies of augmented real-
Closing Case: Madagascar’s Port Modernizes Customs ity and crowdsourcing.
with TradeNet ............................................................................... 62 11. Describe Web 3.0 and define Web 4.0 and Web 5.0.
References ..................................................................................... 63
OPENING CASE: PINTEREST—A NEW KID
ON THE E-COMMERCE BLOCK

An e-commerce site talked about a great deal since 2011 is
Pinterest.

The Opportunity

Pinterest is a social bookmarking website where users “pin”
images on a virtual “pinboard.” The social bookmarking of
images has been practiced on the Internet all over the world,
for several years. The company’s founders saw the business
potential and the success of similar companies in Brazil and
China. Furthermore, they succeeded in attracting initial ven-
Electronic supplementary material: The online version of this chapter
(doi:10.1007/978-3-319-50091-1_2) contains supplementary material, ture capital to expand the business. For a guide, see Leland
which is available to authorized users. (2013), and for statistics, see Smith (2014).

© Springer International Publishing AG 2017 35
E. Turban et al., Introduction to Electronic Commerce and Social Commerce,
Springer Texts in Business and Economics, DOI 10.1007/978-3-319-50091-1_2