Page 176 - Just Promoted A 12 Month Road Map for Success in Your New Leadership Role

Assessing Your Organization’s Health 161

Guiding principle 14. Meeting our mission—to increase opportunity
and equity for those most in need—requires great stewardship of the
money we have available.
Guiding principle 15. We leave room for growth and change.

BD’s Core Values
The third example is from BD (Becton, Dickinson and Company), which is a
global medical technology company with a very strong financial, ethical, and
philanthropic history dating back to 1897. 3

Purpose
Helping all people live healthy lives.

Envisioned Future
Become the organization most known for eliminating unnecessary suf-
fering and death from disease, and in so doing, become one of the best
performing companies in the world.

Core Values

We treat each other with respect.
BD associates act with respect toward each other and toward those with
whom we interact. We disagree openly and honestly, and we deal with
our differences professionally. Once we have made a decision, we act
together in harmony.

We do what is right.
We are committed to the highest standards of excellence in everything
that we do: on behalf of our customers, our shareholders, our communi-
ties, and ourselves. We are proud to work for a health care company
whose products and services make a difference in people’s lives. We derive
our greatest sense of accomplishment from doing what is right—not what
is expedient. We are reliable, honest, and trustworthy in all our dealings.
We keep our promises, and if we make a mistake, we put it right.

We always seek to improve.
Superior quality is the “ground floor” of our organization. Upon it we
continually strive to improve by developing, manufacturing, and sup-
plying products and services superior to our competitors’ and better