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340 Chapter 10

Organizational culture

KM strategy

Assess

Knowledge capture Knowledge sharing
KM team KM metrics
and dissemination
and/or creation

Contextualize

Knowledge acquisition
and application
Update

KM technologies

Figure 10.1
An integrated KM cycle

The best place to start is with a KM measurement strategy that answers the fi ve
basic questions:
• Why are we measuring?
• What are we measuring?
• For whom are we measuring?
• When are we measuring?
• How are we measuring?
The justifi cation for an assessment of how well KM had done is often to be able to
show the value that has been added by the KM. Most KM initiatives must provide
some evidence of at least contributing toward organizational goals. If, for example, a
company wanted to improve knowledge sharing so that best practices were spread
more rapidly and more broadly, then this should be assessed in some way. Some pos-
sibilities may be that better and quicker knowledge sharing has reduced the number
of errors, has speeded up problem solving, or has complemented formal training to