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The Knowledge Management Cycle                                         57



                 Practical Considerations for Managing Knowledge

                 It is important to understand the different stages of managing knowledge throughout
               the KM cycle; however, it is not enough. From a practical perspective, in order to
               manage knowledge, it is also necessary to have an organizing principle — a frame-
               work — to classify the different types of activities and functions needed to deal with
               all knowledge-related work within and between organizations. This framework is often
               encapsulated in the form of a theory or model of KM. Several major KM models are
               presented in the next chapter.

                 Key Points


                   •     There are a number of different approaches to the knowledge management cycle
               such as those by McElroy, Wiig, Bukowitz and Willams, and Meyer and Zack.
                   •     By comparing and contrasting these and by validating them through experience
               gained to date with KM practice, the major stages are identifi ed as knowledge capture
               and creation, knowledge sharing and dissemination, and knowledge acquisition and
               application.
                   •     The critical processes throughout the KM cycle assess the worth of content based on
               organizational goals contextualize content in order to better match with a variety of
               users and continuously update with a focus on updating, archiving as required, and
               modifying the scope of each knowledge object.


                 Discussion Points

                 1.   Discuss the different KM cycles approaches and how they may be integrated into
               a comprehensive, integrated approach to the effective management of knowledge
               within an organization.
                 2.   Provide an example of how each of the major KM cycle stages listed below can add
               value to knowledge and increase the strategic worth of the knowledge asset:

                 a.   Capture
                 b.   Codify
                 c.   Create
                 d.   Share
                 e.   Acquire
                 f.   Apply
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