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58                      4. Life cycle sustainability assessment: An ongoing journey

                 market level and, consequently, it must be necessarily verified through a quantitative
                 approach.
                   As reported by Guin  ee et al. (2011), the attention towards the environmental component of
                 the impacts developed by the manufacturing, use, and disposal of goods stepped into diffuse
                 awareness far earlier than the other components. This aspect was, in fact, detailed in terms of
                 energy, resource use, efficiency, and pollution control (Assies, 1992) in the late 1960s and early
                 1970s, when the first rudimentary environmental assessments were realized. The very first
                 experience reported by Guin  ee et al. (2011), in particular, developed by the Midwest Research
                 Institute (MRI) for the Coca Cola Company (unpublished) in 1969, aimed at analyzing a set of
                 products through the application of a framework defined as “resource and environmental
                 profile analysis” (REPA), with a life cycle approach. Resource efficiency in the production
                 chain and environmental issues represented the main scope of the assessment, evaluated with
                 a company-oriented lens, but setting a crucial turning point for the sector.
                   A comprehensive and solid theoretical framework for what would subsequently be
                 defined as “environmental life cycle assessment” (E-LCA) appeared only later, in the
                 1990s, with a remarkable contribution of both scholars and practitioners. In this sense, as
                 underlined by Guin  ee et al. (2011), on one hand, several journals kept the pace with the evo-
                 lution of the research conversation, e.g., Journal of Cleaner Production, Resources, Conserva-
                 tion, and Recycling, International Journal of LCA, Environmental Science & Technology, and
                 the Journal of Industrial Ecology; on the other hand, the Society of Environmental Toxicology
                 and Chemistry (SETAC) played a leading role in the definition of the LCA practice, stating its
                 quantitative nature and the strive towards the standardization that should have been
                 undertaken.
                   The first reported example of the extension of the scope of LCA to include not only the
                 environmental dimension, but the three pillars model (Elkinton, 1998; Remmen et al.,
                 2007), as suggested by Kl€ oepffer (2008), is related to product line analysis (produktlinie-
                 nanalyse) by the Oeko-Institut in 1987, but it is only far later that a comprehensive conceptual
                 framework appeared. As highlighted by Zamagni (2012), the very concept of sustainability
                 has undergone a mutation throughout the last 40 years within the research field, experiencing
                 an extraordinary increase in interest, almost unparalleled by other topics.
                   The implementation of sustainability-oriented approaches in research, development, and
                 manufacturing of product, as well as process design and management, requires the applica-
                 tion of a systemic perspective in the decision-making. In particular, as stated by Finkbeiner
                 et al. (2010), the shift towards sustainability implies a new paradigm, based on an “active,
                 international, multicriteria, and stakeholder driven” approach (Finkbeiner et al., 2010:
                 3310), overcoming the old one, i.e., “reactive, national, single-issue and, government driven
                 environmental protection” (Finkbeiner et al., 2010: 3310).
                   For this reason, visualizing the ideal process of development of the LCSA concept, as pro-
                 posed by Finkbeiner et al. (2010), started from the application of the general idea of life cycle
                 thinking, with an increased awareness towards resource scarcity and environmental protec-
                 tion against negative effects triggered during manufacturing, use, and disposal of products;
                 this to be followed by the implementation of a single-issue impact assessment framework,
                 such as carbon footprint and water footprint, followed by integrated life cycle assessment
                 (LCA), mainly focused on environmental impacts. The preeminence attributed to the
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