Page 145 - Literacy in the New Media Age
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134 LITERACY IN THE NEW MEDIA AGE

            writing; very much closer to transduction. It seems a thin outer layer which this
            woman writer has acquired as part of her middle-manager training. She has not,
            however,  integrated  and  fully  transformed  these  quite  differently  organised
            resources for herself. The life of the institution, with its written forms, and the
            life of the private domain, with its much more speech-like forms, are, it seems,
            held very much apart.

                          Dynamic interrelations of framing systems

            In  the  discussion  below  the  relation  of  speech  and  writing  is  no  longer  in  the
            foreground.  Here  I  focus  on  the  clamping  together,  through  punctuations,  of
            parts of a text which stem from quite distinct semiotic domains. In the previous
            case clauses were drawn together to form more tightly linked structures, in this
            case, a small fragment from the previous example ‘… to first consider …’ the
            two elements drawn together are, in the case of ‘first’ an element which has a text
            (-ordering)  function,  and  in  the  case  of  ‘to  consider’  an  element  from  the
            ideational  domain.  A  text-ordering  element  is  integrated  into  the  ideational
            domain,  altering  the  character  of  both.  The  textual  becomes  ideational,  and
            thereby loses it text-organising function. Both the textual and ideational together
            move  towards  becoming  a  new  lexical  element.  Less  punctuation  (‘to  first
            consider’ rather than ‘first, to consider’) means more syntactic structuring work;
            the new simpler structure is the result of more syntactic work; and it disguises
            that work. The split infinitive is the marker of an ordering which, in this case at
            least, is transgressive. It marks a cross-border trade, from textual to ideational,
            and from there to the lexical. The prohibition of the split infinitive in prescriptive
            grammar  may  well  have  this  as  its  unacknowledged  and  unrecognised  base,
            namely  a  prohibition  on  transgressive  structures,  structures  which  cross  and
            thereby blur boundaries and categories.

                              Trading between semiotic systems

            I have shown two types of framing. One is involved in the move between two
            different modes, focused on the units of clause and sentence. The other involves
            the  integration  of  elements  from  distinct  semantic  domains,  focused  here  on
            elements from different functional components of the mode of writing. Many more
            distinctive  instances  could  be  shown,  though  the  principles  are  the  same,  and
            may  be  relatively  clear.  The  production  of  text  is  a  complex  process  of
            orchestration. In part it is what the writer does to produce the desired order for
            the text; in part it is done to direct the reader in their reading. In all cases a large
            number of means are employed to incorporate elements from all sorts of domain
            into what will or can become a coherent textual/conceptual/rhetorical/ideological
            entity. Punctuation in the old narrow sense is one of these means. What is clear is
            that all the ordering systems interact in complex ways.
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