Page 168 - Literacy in the New Media Age
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READING AS SEMIOSIS 157

            allowing for the transformative action of the reader in any reading – we need to
            adhere  to  that  reading  path.  But  just  because  an  action  has  become  totally
            habituated  does  not  mean  that  the  choice  is  not  there.  There  are  forms  of
            pathology in which this habituation has not happened, and those in which it has
            unravelled. However, even in quite usual forms of reading, such as ‘skimming’,
            we tend to depart quite significantly from such paths. Children learning to read
            find this seemingly obvious issue not at all straightforward, and it is instructive
            to  look  closely  at  their  careful  analysis  of  this  question  –  disentangling
            directionality  from  linearity  (see  Figure  9.8,  overleaf),  and  directionality  of
            individual  elements  such  as  letters  and  letter-sequences  in  words  from  the
            directionality of lines.
              In these examples here, the child reader/writer has puzzled about this issue in
            the way I described above; successively, over time, and with more knowledge of
            this system, she comes closer and closer to the regularities which her culture has
            adopted.
              As  we  know  this  matter  of  the  reading  path  is  a  cultural  decision.  Different
            cultures  have  made  different  decisions  about  reading  paths  in  their  writing
            systems, whether from right to left or from left to right, in lines or in columns,
            circular or linear. Multimodal texts open this question again, in two ways: once
            in terms of directionality, and then also in terms – more problematically perhaps
            – of what the elements are which are to form the ‘points’ along which we trace
            the reading path.
              If  we  take  the  ‘circuits’  text  (Figure  9.7)  as  our  example,  we  can  show  that
            there  is  a  choice  to  be  made.  It  can  be  read  as  a  new  text,  not  only  in  being
            multimodal, but new also in standing uneasily between being a text to be read in
            the mode of traditional written text, though with images included, or a text to be
            viewed as a kind of image, with writing included. If we take it as an older form
            of text, a text that conforms to the rules, conventions and logic of the older page
            (and  of  writing),  then  the  older,  linear  form  of  reading  path  applies  to  it.  We
            would start at the top of the left column, read across, then down, across, and so
            on. We would, however, encounter the problem of what the elements of this text
            to be read are when we came to the first image, and its ‘caption’, on the left.
              At this point we have to make a decision about the ‘elements’ that are to be
            read  together.  In  the  written  text,  we  read  –  I  will  make  this  assumption  here
            without justifying it – sentence by sentence, as the relevant meaning-units of the
            text. That is, we read at one level ‘down’ from the overall unit. Do we, when we
            come to it, move to the image and read it immediately at the same level, at the
            level equivalent to ‘sentence’? Of course, to do so would require that we know as
            much about the constitution of the image as we do about the constitution of the
            written part of the text. But that is not the only issue.
              My assumption is that in reading such texts we proceed differently. When we
            encounter pages or texts of this kind, obviously constituted of distinct modes, we
            do  a  kind  of  modal  ‘scanning’  of  the  page.  In  real  time  this  would  be  next  to
            instantaneous,  but  it  would  tell  us  that  the  text  is  composed  of  elements  of
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