Page 82 - Literacy in the New Media Age
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WHAT IS LITERACY? 71













            Figure 5.4 Lugard Road: road sign, Hong Kong

















            Figure 5.5 Sign on a walking trail, The Peak, Hong Kong
            come  to  the  fore,  though  as  the  signs  from  Hong  Kong  show,  these  resources
            were always present and used.


                                    So what is writing?
            The  question  of  what  writing  is  has  occupied  linguists  for  some  time.  The
            answers have ranged from ‘writing is a transcription of speech, it is speech made
            visible  and  permanent’  (broadly  the  position  adopted  in  mainstream  Western
            linguistics  since  Bloomfield)  to  ‘writing  is  a  discrete  system  of  representation,
            with   its  own   historical  origins,  derived  from  image-based
            representation’  (broadly  a  position  such  as  that  of  Roy  Harris).  The  answer  to
            this  question  remains  crucially  important,  as  it  shapes  thinking  about  writing,
            how  it  is  to  be  approached  (in  contemporary  Britain  and  in  the  USA  the
            Bloomfieldian position is dominant in education, so that the learning of writing
            in early years of schooling is based on ‘phonics’, which treats the sound–alphabet
            relation as the key to the learning of writing). The answer is important also in that
            it always reflects social issues: who is in control, what is being controlled and
            what is that control being used for?
              Given  that,  in  the  era  of  image,  writing  is  both  frequently  in  the  context  of
            image,  and  that  image  is  itself  a  ‘writing  system’  in  that  more  abstract  sense,
            there is a need for some discussion of the different conceptions of language and
            writing  deriving  from  the  distinction  between  alphabetic  and  image-based
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