Page 180 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Index

ABG 54
Aborigines 158–9
Abu-Lughold, Lila 79–80, 81, 185n
Addison, David (Moonlighting) 85
address:
direct 23, 25;
modes of 27, 30–1, 32, 182n
Adorno, Theodor 182n
advertising 154, 177
AIDS virus 162
Alexis (Dynasty) 97
Allen, Robert C. 112
Allor, Martin see Slack, Jennifer, and Allor, Martin
Althusser, Louis 170
Amanda (Melrose Place) 97
Americocentrism 141, 148, 152, 155, 160–1, 165;
see also United States of America
Amsterdam, University of 151, 161
Ang, Ien:
Desperately Seeking the Audience 3, 173;
Watching Dallas 3, 7, 86, 135
anthropology 75, 77
Aquino, Cory 146
Arbitron 54, 62
Asad, Talal 76, 78
Asia, Eastern 13
Asia, Southeast 148
audience:
active 9–13, 39, 40–2, 46, 139–40, 183n;
categorization of 77;
creativity 114;
as cultural hero 8;
demarcation of 68, 72, 126, 172–3;
detecting behaviour of 59–60, 62;
fragmentation 67;
as ideal consumers 55, 64;
as meaning maker 11, 136, 139, 178–9;
measurement techniques 54–64, 71, 173, 174, 175, 178, 179;
as object of study 43, 67;
and power 170–2, 178–9;
research see mass media research;
social 112;
specific 11, 12;