Page 183 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Index 174
interconnection of 75;
popular versus dominant 141, 152
Curran, James 121, 168–9, 170, 171

Dallas 7, 68, 86–91, 97, 135–6
data analysis 46
de Certeau, Michel 8, 55, 61, 64, 140;
The Practice of Everyday Life 179
de Lauretis, Teresa 119, 121, 124
decoding (by viewers) 38, 42–3, 184n;
see also encoding/decoding model
demographic categories 62
Denmark 147
Desert Storm, Operation 151
determinacy 41;
see also indeterminacy
Dewey, John 187n
diary, viewing 56, 58, 59
Diet Coke commercial 56
Dimling, John 71
disappearing audience, problem of 39
discourse theory 25
Disney, Walt, Studios 53, 56
disorder, global 2, 10, 158, 165, 168
diversity 155–6, 171–4
domestic context of viewing 24, 32, 49–51, 55–6, 68, 73, 123–4, 127, 185n
dominant ideology 169
dominant paradigm 3, 7, 134, 164
Drotner, Kirsten 14
Dynasty 86, 97, 115, 124–5, 185n

Eagleton, Terry 14
Eastern Europe 162
elitism 80
Ellis, John, Visible Fiction 23–6, 32
empiricism, in research 36–40, 49–51, 100, 118, 149, 187n
empowerment 101–2;
marginality of 140
encoding/decoding model 20, 139, 167, 182n
entertainment value 23, 30–4, 70
environmental crisis 162
escapism (in soap operas and romance novels) 115, 122
ESPN 57
ethnic minorities, programming for 80, 147
ethnicity 145–6, 182n
ethnographic approach 14, 20, 36–7, 44–52, 70–1, 99–102, 108, 109–10, 113, 125–6, 135, 136–49
ethnography:
methods and techniques 72;
modes of understanding 72;
politics of 71–6, 101–2;
of reading 35;