Page 187 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Index 178
critical and mainstream 35–43, 45, 133–4;
and cultural studies 133–4;
and gender 109–29;
hidden agenda of (commercialism and politics) 45;
and participation 45;
qualitative and quantitative methods 36, 44, 45, 66;
and social integration 164
master narratives, loss of 2
meaning production (meaning making) 8, 11, 13–14, 39, 69, 136, 139, 167;
and consumption 19
measurement techniques see audience, measurement techniques
media industries:
and transformation 79–80;
see also transnational media system
media products as texts 19–21
media reception and cultural critique 134–8
media research see mass media research
melodrama (in television fiction) 85–97, 106
melodramatic imagination 87, 88–91
Melrose Place 97
men as viewers 49–51, 109–10, 123–4;
see also masculinity
methodology 44–5, 125, 133
Metz, Christian 21–2
Michaels, Eric 158–9
micro/macro problematic 140
Miller, Daniel 160
Mills, C.Wright 36
Models Inc. 97
modernism 157
modernity:
capitalist 165, 168;
and global culture 156–8, 163, 165, 168
Modleski, Tania 90, 112, 113;
‘Introduction’ in Studies in Entertainment 99–100;
Loving with a Vengeance 99
Moonlighting 85
Morley, David 20, 37, 40, 42, 47–52;
Family Television 41, 47–52, 123–4;
The ‘Nationwide’ Audience 35, 38–9, 47–8;
and Silverstone, Roger, research project 68–9, 73, 78
Morris, Meaghan 136–7, 139, 179
MTV 57, 58, 174
Mulvey, Laura 90
Murdoch, Rupert 142
Murphy Brown 68

national identity 135, 144–9
nationality 144–5
Nationwide 38
NCRV 28