Page 186 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Index 177
investment (as term) 120–1
involvement, modes of 23, 27, 77
Italy 147

Jameson, Fredric 157
Japan 162;
consumer culture 155
Jhally, Sut and Lewis, Justin 142

Kaplan, Cora 105
Katz, Elihu see Blumler, Jay, Gurevitch, Michael and Katz, Elihu;
Liebes, Tamar and Katz, Elihu
KRO 28
Kuhn, Annette 112, 117
Kung Fu films 154

Labour Party (Netherlands) 31
Lacey, Mary-Beth (Cagney and Lacey) 85, 96
Laclau, Ernesto 172, 175, 180;
and Mouffe, C. 124
Lamb, Roger see Collett, Peter and Lamb, Roger
Lash, S. and Urry, J. 13, 157
Latin America 140–1, 144, 148, 155
Lazarsfeld, Paul 182n
Lewis, Justin see Jhally, Sut and Lewis, Justin
Liebes, Tamar 41 and Katz, Elihu 184n
life-style (as concept) 13
Light, Allison 106
Locklear, Heather 97
Luxemburg 33
Lyotard, J.-F. 2

MacCabe, Colin 186n
McDonald’s 155
McGuigan, Jim 9, 14
McLuhan, H.Marshall 150, 152, 162, 163
McRobbie, Angela 3, 14, 103–4, 114, 134
Madonna (pop singer) 97
magazines, women’s 55, 94, 119, 124
mainstream tradition 35–43, 45, 133–4
Malaysia 145–6
Marcos, Ferdinand 146
Marcus, G.E. 163;
and Fischer, M.M.J. 148–9
marketing 154, 177
Martín-Barbero, J. 140–1
Marxism 37, 39, 102–3, 134, 168
masculinity, definitions 111, 118, 120–1, 122
mass media research 4–9, 35, 154;
contradictory findings 115–16;