Page 190 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Index 181
seduction scenario 105–6
Seiter, Ellen, et al. 113, 115–16
self-promotion (of TV channels) 23
self-(re)construction 94–5
semiotic models of communication 166, 169
semiotics 14, 167, 177
Sender/Receiver/Message 164–7, 169, 170, 176
setmeter 56, 58, 59
sexism 114, 129
sexual relationships 111
Sharpe, Sue 111
Sheppard, Julie see Gardner, Carl and Sheppard, Julie
Silverstone, Roger 55;
see also Morley, David and Silverstone, Roger
single-source measurement 62–3
Slack, Jennifer and Allor, Martin 182n
‘Smithton’ 100–2, 104–5
soap operas 20, 85–97, 110, 112, 115–16, 122, 127, 135–6, 154, 160;
criticisms by women 115;
and escapism 115, 122;
personal life themes 88–9;
plot structure 89–91;
self-consciousness in 185–6n;
and telenovelas 155
social audiences 112
social integration 164, 166
social realism (in television fiction) 85
social totality 172–4, 175, 178
sociological and semiological approaches 19–20
Somalia 150
sound (in TV broadcasting) 23, 32
spatial integration 163, 164
spectatorship 112
Spielberg, Steven 128
Spigel, Lynn 55
Stern, Lesley 93
storytelling 179;
arbitrary closures in 78;
ethnography as 75, 77, 79–80, 81, 187n
strategic interpretations 43, 63–4
Strathern, Marilyn 78–9
Stratton, Jon 177, 179, 185n
structure of feeling 2
subalternity 141
subjectivism 46
subjectivity 93–4, 120, 128, 184–4n
Sue-Ellen see Ewing, Sue-Ellen (Dallas)
Sweden 161
Sylvania Waters 186n
synchronicity 151