Page 188 - Living Room Wars Rethinking Media Audiences for a Postmodern World

Index 179
Neale, Steve 38
negotiation 41, 51, 91–5, 113, 120–1, 139–40, 178
neo-Marxism 7, 168;
see also Marxism
Netherlands 147, 161;
television broadcasting in 24, 26–33, 135, 151
new audience studies 8, 14
new world (dis)order see disorder, global
New World Order 2, 177
Newcomb, Horace 91
Nielsen, A.C. 54, 60, 71, 185n
Nigeria 159
Nightingale, Virginia 117, 183n
‘normal citizen’, viewer as 24, 25, 28, 31

observational research 63

partiality (in dual sense) 67, 74, 75, 80, 129, 180
paternalism 29, 33, 80
patriarchalism 111, 114, 117–18, 121–2, 187n
people meter 59, 61–3;
passive 59, 61, 71, 173, 175
Philippines 146
pillarized approach 28–9, 33, 181n
planned obsolescence 154, 177
pleasure:
from romantic fiction 98, 104–5;
from television 23, 30–4, 85, 91–5, 124–5, 135, 139, 178, 182n;
ideological function of 105;
and power 172
pleasure principle 172, 177
Plon, Michel 134
pluralism, liberal and radical 170–2, 178
political correctness 129
Poltrack, David 58
pornography 118, 124
positioned truths, constructing 77–81
positivism 37, 44, 46, 136
postcolonial nations 165
Poster, Mark 170
postmodernism 1, 85, 128, 149, 152, 157
postmodernity 142, 157–8, 161;
capitalist 162–3, 168, 171, 174–80;
in Europe 157
poststructuralism 37, 38, 41, 74, 93, 110, 119, 120, 128, 175, 177
power 101–2, 140;
in family 181–2n;
forms of 170–2, 178–9;
and knowledge 170;
theory of 43, 120–1
Press, Andrea 115–16