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Chapter 10
E-commerce: Digital Markets,
Digital Goods
LEARNING OBJECTIVES CHAPTER OUTLINE
After reading this chapter, you 10.1 E-COMMERCE AND THE INTERNET
will be able to answer the E-commerce Today
following questions: Why E-commerce Is Different
Key Concepts in E-commerce: Digital Markets and
1. What are the unique features of Digital Goods in a Global Marketplace
e-commerce, digital markets, and
digital goods? 10.2 E-COMMERCE: BUSINESS AND TECHNOLOGY
Types of E-commerce
2. What are the principal e-commerce E-commerce Business Models
business and revenue models? E-commerce Revenue Models
3. How has e-commerce transformed Social Networking and the Wisdom of Crowds
marketing? E-commerce Marketing
B2B E-commerce: New Efficiencies and
4. How has e-commerce affected
Relationships
business-to-business transactions?
10.3 THE MOBILE DIGITAL PLATFORM AND MOBILE
5. What is the role of m-commerce in
E-COMMERCE
business, and what are the most
Location-based Services and Applications
important m-commerce
Other Mobile Commerce Services
applications?
6. What issues must be addressed when 10.4 BUILDING AN E-COMMERCE PRESENCE
Pieces of the Site-Building Puzzle
building an e-commerce presence?
Business Objectives, System Functionality, and
Information Requirements
Building the Web Site: In-House Vs. Outsourcing
LEARNING TRACK MODULES
E-Commerce Challenges: The Story of Online
Groceries
Build an E-Commerce Business Plan
Hot New Careers in E-Commerce
E-Commerce Payment Systems
Interactive Sessions:
Location-Based Marketing and
Advertising
Social Commerce Creates New
Customer Relationships
MIS_13_Ch_10 Global.indd 400 1/17/2013 2:29:32 PM
