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Customer reservation system Database querying and reporting Chapter 3

Improving marketing decisions Spreadsheet pivot tables Chapter 12
Customer profiling Database design Chapter 6*
Database querying and reporting
Customer service analysis Database design Chapter 9
Database querying and reporting
Sales lead and customer analysis Database design Chapter 13
Database querying and reporting
Blog creation and design Blog creation tool Chapter 4

Internet Skills
Using online software tools to calculate shipping costs Chapter 1

Using online interactive mapping software to plan efficient transportation routes Chapter 2
Researching product information and evaluating Web sites for auto sales Chapter 3
Using Internet newsgroups for marketing Chapter 4
Researching travel costs using online travel sites Chapter 5
Searching online databases for products and services Chapter 6
Using Web search engines for business research Chapter 7
Researching and evaluating business outsourcing services Chapter 8
Researching and evaluating supply chain management services Chapter 9
Evaluating e-commerce hosting services Chapter 10
Using shopping bots to compare product price, features, and availability Chapter 11

Using online software tools for retirement planning Chapter 12
Redesigning business processes for Web procurement Chapter 13
Researching real estate prices Chapter 14
Researching international markets and pricing Chapter 15

Analytical, Writing and Presentation Skills*

BUSINESS PROBLEM CHAPTER
Management analysis of a business Chapter 1
Value chain and competitive forces analysis Chapter 3
Business strategy formulation
Formulating a corporate privacy policy Chapter 4

Employee productivity analysis Chapter 7
Disaster recovery planning Chapter 8
Locating and evaluating suppliers Chapter 9
Developing an e-commerce strategy Chapter 10
Identifying knowledge management opportunities Chapter 11
Identifying international markets Chapter 15

*Dirt Bikes Running Case on MyMISLab

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