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                   Chapter 8  ■ Sustaining organizational effectiveness


                                                            Operations
                                                             director
                                                          General manager
                                                            (Northern)


                                   Procurement   Projects   Accounting   Engineering   Sales   Administration
                                     manager   manager   manager    manager     proposals  and personnel


                                  Construction  Project     Project
                                             managers and   services
                                                project    manager
                                               enquiries    cost council
                                                            time control
                                                            planning
                                                            estimating


                                                 Civil  Piping  Mechanical  Electrical  Process Computer-aided
                                                                                           design
                                  Figure 8.8  Regional decentralization: regional structure


                                  new skills. Performance appraisal is needed to support these changes. New technological
                                  disciplines will be needed. We can readily see from Figure 8.6 how all these changes are
                                  intended to move International Engineering to a more adaptive structure. We will be
                                  returning to this case study in later chapters to discuss various aspects of these changes
                                  and their implementation.



                                  The innovative organization


                                  To what extent does effectiveness include innovation? A number of management
                                  books dealing with innovation have been published since the early 1980s. Peters
                                  and Waterman (1982) attracted particular attention. They identify the following
                                  eight characteristics of an innovative organization:
                                  1 Bias to action.
                                  2 Proximity to the customer/client.
                                  3 Autonomy.
                                  4 Productivity through people.
                                  5 ‘Hands-on’ management.
                                  6 Concentration on strengths.
                                  7 Simple structures.
                                  8 Centralization of core issues and decentralization of actions/implementation
                                    and day-to-day control.

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