Page 360 - Managing Change in Organizations
P. 360

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                                                                             Strategy for corporate transformation

                                    Management systems

                                    Performance management     Diagnostic tools        Implementation
                                    Value-added design         and techniques          index
                                    IT infrastructure
                                    External relationships     Business performance    Critical mass of support
                                    Change management          metric
                                                                                       Problem orientation
                                                               Value-added metric
                                                                                       Programme management
                                    Change situation           Organizational diagnosis
                                                                                       Focus
                                                               Implementation exercise
                                    Radical changes
                                    Shift to self-managed teams
                                    New organization designs


                                   Figure 19.1  Building blocks for corporate transformation

                                    These will include performance management systems, for example. To what
                                    extent is performance management focused on outputs? To what extent are those
                                    outputs linked to key result areas identified in the strategy and the budget
                                    process? To what extent does performance management present a framework for
                                    market-induced change?
                                      Similarly, value-added design represents a set of design principles and
                                    approaches using the balanced scorecard, activity-based costing, value chain prin-
                                    ciples and output models which focus on creating highly responsive organiza-
                                    tional arrangements. Both approaches require an external focus and good change
                                    management skills.
                                      These management systems can be complemented by the diagnostic tools and
                                    techniques included in this book, not least because the use of these tools and
                                    techniques will help to develop our management systems to cope better with the
                                    radical environmental changes to which we have referred. These elements taken
                                    together leave us with some capacity to implement transformation. In broad
                                    terms we look at this in terms of four main elements in an implementation index:

                                    1 Critical mass of support.
                                    2 Problem-solving orientation.
                                    3 Programme management skills.
                                    4 Clarity of strategic focus.
                                    If these elements are positive the conditions are more likely to be conducive to
                                    strategic change.
                                      In my view for too long the discussion of change has been hijacked by those
                                    arguing that it was a behavioural issue. If only we could deal with the people
                                    issue in change, all would be well. My view is that this is dangerously mislead-
                                    ing. If people need to see changes as relevant and critical before they commit
                                    themselves – and that appears to be a non-controversial point – then strategic or
                                    transformational change has an important cognitive component. If ‘mind-set’
                                    change is a vital component then the same point holds.

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