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INTRODUCTION   7

                            essentially adopt a knowledge as possession  epistemology, and then process and
                            practice perspectives, which adopt a knowledge as practice  epistemology.

                            >>  STRUCTURAL PERSPECTIVES AND TYPES OF
                               KNOWLEDGE
                            Structural perspectives on knowledge draw largely from the epistemology of
                              possession and focus on identifying different types, or forms, of knowledge that
                            people have. Citing Polanyi’s (1962) earlier work on ‘personal knowledge’, two
                            forms or types of knowledge – tacit and explicit – are often distinguished. Tacit
                            knowledge is associated with the skills or know-how that people develop through
                            their own experience in specific contexts (e.g. knowing how to ride a bicycle) and
                            has an essentially personal quality that makes it hard to formalize or communicate.
                            In contrast, explicit knowledge is that which has been ‘spelled out’ or codified,
                            making it more communicable across contexts (e.g. knowing what components a
                            bicycle needs to have to make it work and how they should be put together).
                              An important aspect of tacit knowledge is that we know more than we can
                            articulate or attend to at any point in time. Hence tacit knowledge is often
                            referred to as ‘know-how’ – it resides in our heads and in practical skills and
                            actions. For example, many of us ‘know’ how to swim. However, explaining this
                            to someone is extremely difficult. Indeed, if a novice tried to follow our verbal
                            instructions they would probably drown! In fact, the individual’s experience of
                            learning to swim for themselves and what the water feels like, coupled with help
                            and instruction, is what leads to the accumulation of tacit knowledge.
                              However, if everything had to be learned from first-hand experience then learn-
                            ing in organizations would be severely limited. Explicit knowledge, on the other
                            hand, can be readily codified, articulated and communicated to others and is, there-
                            fore, seen by some as more useful for organizational learning (Teece, Pisano and
                            Shuen, 1997; Zollo and Winter, 2002). The way to create knowledge in organiza-
                            tions, then, according to the structural perspectives is to identify important tacit
                            knowledge, make it explicit, and convert it back again into the tacit knowledge of
                            others elsewhere in the organization so that it can be applied (Nonaka, 1994).

                            Frameworks for understanding knowledge types
                            Structural perspectives are useful in providing frameworks that help us to under-
                            stand further what kinds of knowledge can be involved in knowledge work. Next
                            we outline three models developed by organization theorists that are particularly
                            helpful in this regard. Of course there are many others we could have looked
                            at but the different principles captured in those selected underpin many of the
                            approaches to managing knowledge work that we see today.
                            Nonaka’s framework (1994)

                            Nonaka’s now well-cited ‘SECI’ model (see Figure 1.2) sees knowledge  creation
                            as a spiraling process of interactions between knowledge types (explicit and
                            tacit). He identified four distinct knowledge conversion processes through which







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