Page 27 - Managing the Mobile Workforce

6 � mAnAgIng the moBIle workForCe

news alert? We now expect information to be, literally, at our finger-
tips at all times. Instant information is pushed at us from everywhere
on a global scale. Some people consider this to be an intrusion, a total
interruption of their focus. Others recognize the unlimited opportu-
nities inherent in mobile technology, mobile applications, and mobile
management strategies that can be leveraged to achieve sustainable
competitive advantage.
Connections alone don’t solve the total puzzle. It takes an ocean
of technology and supporting hardware to connect the dots. Technol-
ogy needs to be managed, monitored, updated, and easily used. The
better the solution, the less training and information technology (IT)
support users need. Technology today can be implemented at every
organizational level and for almost every business process needed.
Technology controls the Internet and the massive amounts of com-
munication flowing from city to city, country to country, and even from
globe to globe. And it just keeps getting better. How? Well, for one,
technology seems to have taken on human characteristics. It’s friendlier
than ever before. It’s smart enough to work in the ways we think and
behave. It anticipates our desires. It’s proactive enough to stay just a
bit in front of our needs by delivering information almost immediately,
with more relevance, with content more targeted to what we need—
sometimes even before we know we need it. And it does all this any-
where and anytime through the mobile devices we hold in our hands.
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Urgency
If you don’t have a mobile strategy for your organization
today, you are already behind. If you haven’t even thought
about it, you may never catch up.

You can’t help but observe the growth of Twitter racing over the
planet with a billion “tweets” per month, or the hundreds of mil-