Page 25 - Managing the Mobile Workforce

4 � mAnAgIng the moBIle workForCe

you exploit mobile technologies to leverage your business? How do
you transition your workforce into a mobile environment in ways that
competitors cannot easily replicate?
Take out your mobile phone. Yes, it’s okay to do so right now.
Text the word “MOBIFORCE ” to 878787 to register in our Mobile
Workforce Registry. When you register, you will instantly receive a
text message with content from us regarding building your mobile
workforce. Open the text message, and click on the link that’s pro-
vided within the SMS message. Within seconds, you will be con-
nected to a mobile world of content.

You will find what we call “freemiums” like this in each chapter
of the book. Just look for icons similar to what you see here and then
experience what mobile workers throughout the world now have ac-
cess to—globally available, useful knowledge that can be accessed and
applied immediately.

` there’s An App For thAt—thIs Book!

C level executives (CEOs, CFOs, COOs, and other top corporate of-
ficers) need to rethink their businesses from the perspective of a mobile
workforce environment. How can products or services be differentiated