Page 21 - Marketing Management

Acknowledgments

he 14th edition bears the imprint of many people. From Phil Kotler: My colleagues and
associates at the Kellogg School of Management at Northwestern University continue to
Thave an important impact on my thinking: Nidhi Agrawal, Eric T. Anderson, James C.
Anderson, Robert C. Blattberg, Miguel C. Brendl, Bobby J. Calder, Gregory S. Carpenter, Alex
Chernev, Anne T. Coughlan, David Gal, Kent Grayson, Karsten Hansen, Dipak C. Jain,
Lakshman Krishnamurti, Angela Lee, Vincent Nijs, Yi Qian, Mohanbir S. Sawhney, Louis W.
Stern, Brian Sternthal, Alice M. Tybout, and Andris A. Zoltners. I also want to thank the S. C.
Johnson Family for the generous support of my chair at the Kellogg School. Completing the
Northwestern team is my former Dean, Donald P. Jacobs, and my current Dean, Dipak Jain,
both of whom have provided generous support for my research and writing.
Several former faculty members of the marketing department had a great influence on my
thinking when I first joined the Kellogg marketing faculty, specifically Richard M. Clewett,
Ralph Westfall, Harper W. Boyd, and Sidney J. Levy. I also want to acknowledge Gary
Armstrong for our work on Principles of Marketing.
I am indebted to the following coauthors of international editions of Marketing Manage-
ment and Principles of Marketing who have taught me a great deal as we worked together to
adapt marketing management thinking to the problems of different nations:
• Swee-Hoon Ang and Siew-Meng Leong, National University of Singapore
• Chin-Tiong Tan, Singapore Management University
• Friedhelm W. Bliemel, Universitat Kaiserslautern (Germany)
• Linden Brown; Stewart Adam, Deakin University; Suzan Burton, Macquarie Graduate
School of Management; and Sara Denize, University of Western Sydney (Australia)
• Bernard Dubois, Groupe HEC School of Management (France); and Delphine Manceau,
ESCP-EAP European School of Management
• John Saunders, Loughborough University and Veronica Wong, Warwick University (United
Kingdom)
• Jacob Hornick, Tel Aviv University (Israel)
• Walter Giorgio Scott, Universita Cattolica del Sacro Cuore (Italy)
• Peggy Cunningham, Queen’s University (Canada)
I also want to acknowledge how much I have learned from working with coauthors on
more specialized marketing subjects: Alan Andreasen, Christer Asplund, Paul N. Bloom,
John Bowen, Roberta C. Clarke, Karen Fox, David Gertner, Michael Hamlin, Thomas Hayes,
Donald Haider, Hooi Den Hua, Dipak Jain, Somkid Jatusripitak, Hermawan Kartajaya, Neil
Kotler, Nancy Lee, Sandra Liu, Suvit Maesincee, James Maken, Waldemar Pfoertsch, Gustave
Rath, Irving Rein, Eduardo Roberto, Joanne Scheff, Norman Shawchuck, Joel Shalowitz, Ben
Shields, Francois Simon, Robert Stevens, Martin Stoller, Fernando Trias de Bes, Bruce Wrenn,
and David Young.
My overriding debt continues to be to my lovely wife, Nancy, who provided me with the
time, support, and inspiration needed to prepare this edition. It is truly our book.
From Kevin Lane Keller: I continually benefit from the wisdom of my marketing colleagues
at Tuck—Punam Keller, Scott Neslin, Kusum Ailawadi, Praveen Kopalle, Jackie Luan, Peter
Golder, Ellie Kyung, Fred Webster, Gert Assmus, and John Farley—as well as the leadership of
Dean Paul Danos. I also gratefully acknowledge the invaluable research and teaching contribu-
tions from my faculty colleagues and collaborators through the years. I owe a considerable debt
of gratitude to Duke University’s Jim Bettman and Rick Staelin for helping to get my academic
career started and serving as positive role models to this day. I am also appreciative of all that
I have learned from working with many industry executives who have generously shared their
insights and experiences.With this 14th edition, I received some extremely helpful research as-
sistance from two former Tuck MBAs—Jeff Davidson and Lowey Sichol—who were as accu-
rate, thorough, dependable, and cheerful as you could possibly imagine. Alison Pearson
provided superb administrative support. Finally, I give special thanks to Punam, my wife, and
Carolyn and Allison, my daughters, who make it all happen and make it all worthwhile.

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