Page 25 - Marketing Management
P. 25
PART 1 Understanding Marketing Management
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Chapter 1 Defining Marketing for the 21st Century
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Chapter 2 Developing Marketing Strategies and Plans
1
Chapter
In This Chapter, We Will Address One of the key factors in Barack
the Following Questions Obama’s victory in the 2008 U.S.
presidential election was a well-designed
and well-executed marketing program.
1. Why is marketing important?
2. What is the scope of marketing?
3. What are some core marketing concepts?
4. How has marketing management changed in recent years?
5. What are the tasks necessary for successful marketing
management?
