Page 22 - Marketing Management
P. 22
We are indebted to the following colleagues at other universities Jackkie Eastman, Valdosta State University
who reviewed this new edition: Steve Edison, University of Arkansas–Little Rock
• Jennifer Barr, Richard Stockton College Alton Erdem, University of Houston at Clear Lake
• Lawrence Kenneth Duke, Drexel University LeBow Elizabeth Evans, Concordia University
College of Business Barb Finer, Suffolk University
• Barbara S. Faries, Mission College, Santa Clara, CA Chic Fojtik, Pepperdine University
• William E. Fillner, Hiram College Renee Foster, Delta State University
• Frank J. Franzak, Virginia Commonwealth University Ralph Gaedeke, California State University, Sacramento
• Robert Galka, De Paul University Robert Galka, De Paul University
• Albert N. Greco, Fordham University Betsy Gelb, University of Houston at Clear Lake
• John A. Hobbs, University of Oklahoma Dennis Gensch, University of Wisconsin, Milwaukee
• Brian Larson, Widener University David Georgoff, Florida Atlantic University
• Anthony Racka, Oakland Community College, Auburn Rashi Glazer, University of California, Berkeley
Hills, MI
Bill Gray, Keller Graduate School of Management
• Jamie Ressler, Palm Beach Atlantic University
Barbara Gross, California State University at Northridge
• James E. Shapiro, University of New Haven
Lewis Hershey, Fayetteville State University
• George David Shows, Louisiana Tech University
Thomas Hewett, Kaplan University
We would also like to thank colleagues who have reviewed Mary Higby, University of Detroit–Mercy
previous editions of Marketing Management: Arun Jain, State University of New York, Buffalo
Michelle Kunz, Morehead State University
Homero Aguirre, TAMIU
Eric Langer, Johns Hopkins University
Alan Au, University of Hong Kong
Even Lanseng, Norwegian School of Management
Hiram Barksdale, University of Georgia
Ron Lennon, Barry University
Boris Becker, Oregon State University
Michael Lodato, California Lutheran University
Sandy Becker, Rutgers University
Henry Loehr, Pfeiffer University–Charlotte
Parimal Bhagat, Indiana University of Pennsylvania
Bart Macchiette, Plymouth University
Sunil Bhatla, Case Western Reserve University
Susan Mann, Bluefield State College
Michael Bruce, Anderson University
Charles Martin, Wichita State University
Frederic Brunel, Boston University
H. Lee Matthews, Ohio State University
John Burnett, University of Denver
Paul McDevitt, University of Illinois at Springfield
Lisa Cain, University of California at Berkeley
and Mills College Mary Ann McGrath, Loyola University, Chicago
Surjit Chhabra, DePaul University John McKeever, University of Houston
Yun Chu, Frostburg State University Kenneth P. Mead, Central Connecticut State University
Dennis Clayson, University of Northern Iowa Henry Metzner, University of Missouri, Rolla
Bob Cline, University of Iowa Robert Mika, Monmouth University
Brent Cunningham, Jacksonville State University Mark Mitchell, Coastal Carolina University
Hugh Daubek, Purdue University Francis Mulhern, Northwestern University
John Deighton, University of Chicago Pat Murphy, University of Notre Dame
Kathleen Dominick, Rider University Jim Murrow, Drury College
Tad Duffy, Golden Gate University Zhou Nan, University of Hong Kong
Mohan Dutta, Purdue University Nicholas Nugent, Boston College
Barbara Dyer, University of North Carolina Nnamdi Osakwe, Bryant & Stratton College
at Greensboro Donald Outland, University of Texas, Austin
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