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382 PART 5 SHAPING THE MARKET OFFERINGS
14
Chapter
In This Chapter, We Will Address
As a high-end luxury goods provider,
the Following Questions Tiffany & Co. knows the importance of
preserving the integrity of its prices.
1. How do consumers process and evaluate prices?
2. How should a company set prices initially for products
or services?
3. How should a company adapt prices to meet varying
circumstances and opportunities?
4. When should a company initiate a price change?
5. How should a company respond to a competitor’s price
change?
