Page 437 - Marketing Management
P. 437
PART 6 Delivering Value
Chapter 15 | Designing and Managing Integrated Marketing Channels
Chapter 16 | Managing Retailing, Wholesaling, and Logistics
15
Chapter
In This Chapter, We Will Address the With a novel pricing and distribution
scheme for DVD rentals, Netflix founder
Following Questions
Reid Hastings has found heaps of
success.
1. What is a marketing channel system and value network?
2. What work do marketing channels perform?
3. How should channels be designed?
4. What decisions do companies face in managing their channels?
5. How should companies integrate channels and manage channel
conflict?
6. What are the key issues with e-commerce and m-commerce?
