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CHAPTER 20 Sales and Operations Planning 361
They remain passionately committed to customizing S&OP for business environ-
ments. There are common principles and themes, but each successful S&OP user has its
own uniqueness. Any successful business is striving to be different from its competition.
Dick and Andy express their appreciation to Bruce Bissell and David Whitewood for
their insights as senior executives into the successful application of breakthrough S&OP.
The intellectual property rights of this chapter belong to the authors. Permission has
been granted for the use in this text.
BIBLIOGRAPHY
Ling, Richard C., and Walter E. Goddard. Orchestrating Success: Improve Control of the Business with Sales
and Operations Planning. John Wiley and Sons: Hoboken, NJ, 1995.
Ling, Richard C., Andy Coldrick, Bruce Bissell, and David Whitewood, with Duncan Alexander.
Breakthrough Sales and Operations Planning: How Successful Is Your Business? Ling-Coldrick:
Mebane, NC 2010. Available at www.lingcoldrick.com.
