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CHAPTER 20      Sales and Operations Planning                                   357


        portfolio and strategic intent. These businesses are maximizing the potential of S&OP by
        increasing profits and generating cash.
             The foundational benefits of improved customer service and lower working capital
        are still important, but today, more advanced companies have built on a robust opera-
        tional foundation and now use the latest view from S&OP to generate the quarterly fore-
        cast for corporate headquarters. These businesses no longer have annual budgeting as a
        separate exercise. They also demonstrate strong cross-functional behavior throughout the
        organization, and executive management is focused on long-term sustainability.
             The evolution of S&OP, by examining it as a series of breakthroughs, has provided
        us with knowledge of what is important. Moreover, by understanding the big picture, we
        can learn the optimal way of successful implementation. S&OP evolving through time is
        shown (Figure 20-18).
             Evolution from multiple sets of numbers to an S&OP process aligned with the future
        business agenda has taken place over 20 years. Unfortunately, some practitioners have
        tried to implement S&OP in the same direction as its evolution—left to right. They
        believe that their S&OP process eventually will align with the business and strategic
        agenda, but this usually takes far too long, and senior management loses patience. More
        often than not, the process becomes associated with one of the evolution steps and does
        not progress. A common problem is the objective of a single set of numbers when execu-
        tive management wants to see a range—including highs and lows. Management then
        treats S&OP as a sideshow and sees S&OP the unifier as a false promise.
             We believe that the powerful message in S&OP evolution is that you align the
        process with the strategic agenda and future portfolio from the outset. We have experi-
        ence with many clients showing that you can approach any S&OP implementation,


           FIGURE 20-18
           Evolution of                                                  Strategic Intent and
           S&OP from left to                                              Business Agenda
           right.
                                                                  S&OP
                                                                “The Aligner”

                                                        S&OP
                                                    “The Reconciler”

                                       Single Number S&OP
                                          “The Unifier”

                                 Multiple Sets
                                  of Numbers



                                      Evolution of Sales and Operations Planning
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