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116 • Part II Operational and Analytical Dimensions

            F igur e 7.8
            Business Interfaces in the Management Process


                        Feed forward         Business
                                             Interface

                       Variance
                      Horizontal                          Actual/plan
                                                           variance
                      Estimates
                                         Deadline
                                                          Feedback





            is the result of its ISO 9001 certification process and its strong process
            orientation. One of the major challenges in this effort was to formal-
            ize the interactions between the processes, in other words, the busi-
            ness interfaces. It took La Réunion almost three years to accomplish
            this task. First, because of the elaborate process descriptions that
            needed to be made, and also in part to the undertaking that went into
            changing people’s perception on how to deal with targets, objectives,
            and performance indicators. La Réunion quickly found out that the
            traditional ways of target setting and ownership led to organizational
            silos and suboptimal results. For instance, it is in the best interest of
            the production department to have as large as possible production
            batches. The marketing department, in the meantime, would prefer
            as many production variants as possible. The solution has been to
            introduce a shared objective and target between both departments
            called “time to market.” Another example is the shared objective
            between HR and production, each being equally responsible for an
            efficient workforce planning.
              Throughout the process, La Réunion has developed some interest-
            ing insights into successful management of business interfaces, includ-
            ing its measurement. To show the concept of shared responsibility (part
            of the concept of business interface metrics) in a nonconfrontational
            way, the controlling department decided to measure its degree of health
            with an official performance indicator “total weight.” The weight of the
            three people within the department was not to exceed 250 kg. Every
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