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146 • Part III Principles from the Values and Social Dimensions

            hierarchy. Instead, the decision-making process consists of extensive dis-
            cussions on all levels of the organization, where employees feel free to
            disagree with their managers or top management. Decisions then are
            made based on a consensus, which is the objective of all participants in
            the discussion. When new data become available, anyone is free to
            reopen the discussion. This style is anything but hierarchic, and also not
            very formal. The controls, however, are formal; people do not appreci-
            ate shortcuts and cheating the system. Performance management is not
            a control instrument, but a platform for all employees to discuss.
              There are several frameworks by which to describe and categorize
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            cultures. Often these frameworks use dimensions between two
            extremes to classify a culture on that specific characteristic. Most of the
            frameworks focus on describing national cultures, and deal with many
            social issues. However, some of the dimensions used also apply to cor-
            porate cultures, and they affect the way performance management
            should be implemented. These dimensions are:


              • Group versus individual focus
              • Meritocracy versus aristocracy
              • Rules versus relational orientation
              • Long-term versus short-term orientation
              • Theory X versus theory Y
              • Internal versus external orientation


              For each of these dimensions I will describe the typical management
            processes, performance indicators, as well as feedback and reward mech-
            anisms. And although the list of dysfunctional behaviors could be end-
            less, I will provide some examples of what happens if you implement
            performance management in the wrong cultural way. The examples
            vary per dimension, but frustration, dissonance, lack of commitment,
            and underperformance can be expected in every single case.


            Group versus Individual Focus
            In individualistic cultures, managers seek information from various par-
            ties, take everything into consideration, and then make “the right” deci-
            sion that is communicated to the rest of the group. People are held
            personally accountable for their results. Performance indicators are
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