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150 • Part III Principles from the Values and Social Dimensions

            Table 9.4
            Rules versus Relational Orientation

                                                          Relational
                                   Rules Orientation      Orientation
                                   (going by the          (building and
                                   book, obeying the      sustaining
                                   rules)                 relationships)
            Management process     Focus on processes,    Focus on who owes you;
                                   controls, rules        negotiation based on
                                                          exchanging favors
            Key performance indicators  Same clearly defined,   Personal performance
                                   consistent, and comparable  metrics that describe a
                                   metrics for everyone   person’s unique position
                                                          in the company
            Feedback               Open feedback, public  Personal feedback;
                                   rankings; the numbers  numbers trigger a
                                   speak for themselves   qualitative discussion
            Rewards                A clear bonus schema   Incentives at the
                                   based on under- or     discretion of the
                                   overperformance        managers
            Dysfunctional behavior  Cynicism, no peer     Getting around the
                                   collaboration          system, finding
                                                          alternative versions
                                                          of the truth

            nepotism. There will definitely not be any collaboration, to avoid oth-
            ers getting credit for the work. See Table 9.4.


            Long-Term versus Short-Term Orientation
            Many current business cultures have a strong focus on the short term.
            Managers move on every few years, shareholders demand immediate
            return, strong competition demands shorter time to market, and prod-
            uct life cycles are become shorter too. Decision-making processes are
            very practical of nature, searching for swift and pragmatic solutions.
            Managers focus on immediate and tactical results. Performance indi-
            cators are very process-oriented, change often, and are measured as
            often as possible in real time. Feedback is immediate and focused on
            specific situations. In such environments people are rewarded with
            quarterly bonuses and awards such as employee of the month.
              However, there are also cultures with a long-term orientation. In
            these environments, there tends to be more emphasis on tradition in
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