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Chapter 12 Performance Networks • 225


            There cannot be collaboration without information exchange. Informa-
            tion is an asset, to be deployed and optimized like other assets, such as
            capital and materials. Information should be shared as much as possible
            to optimize relationships, knowledge transfer, and traffic of other assets
            as efficiently as possible between all stakeholders in the performance net-
            work. By sharing information, the stakeholders can identify opportuni-
            ties and inhibitors (bottlenecks) in the performance network and can
            then move from suboptimization to optimization.
              There are many examples of business enterprises that changed their
            industry by aggressively adopting transparency and raising the bar for
            their competition. Transparency affects most of our stakeholder rela-
            tionships, such as society (sustainability reporting, extensively discussed
            in Chapter 10), our suppliers, shareholders, and customers. Here are
            a few examples:


              • Shareholders. There is no direct causal link between the
                 timeliness of external reporting and the valuation of the overall
                 company. However, it is commonly accepted that the two factors
                 are somehow related. Enterprises that report quickly come across
                 as decisive, shareholders are better informed about them than
                 about enterprises that report more slowly. Furthermore, early and
                 accurate reporting is a sign of having good controls in place, one
                 of the main targets of corporate governance regulations and
                 guidelines. Organizations that invest in shareholder transparency
                 show they are good managers of the capital supplied by the
                 shareholders.
              • Suppliers. Many organizations go through a supplier
                 rationalization exercise and, as a part of it, create supplier
                 scorecards. In the beginning these are designed to make the
                 relationship with the suppliers more objective, as part of an
                 effort to decrease the number of suppliers the organization deals
                 with. The suppliers that score best will see their purchasing
                 share increase. Others will see it decrease, or they will be let go.
                 At first most suppliers are skeptical, as they think the scorecards
                 will be used to squeeze even greater discounts out of them.
                 However, these attitudes tend to change. Supplier scorecards
                 improve relationships. Performance indicators help in pointing
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