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Harnessing Your Creativity 159

Intelligence Environment People and Internal Rewards Management
learning communications structures
Linguistic Use stories to
motivate people to
understand where
the business is
going
Mathematical Use puzzles and
games to help
people grasp issues
such as the need to
cut costs
Visual Use pictures,
posters, cartoons,
screensavers, and
computer graphics
to communicate
Physical Provide a gym and
encourage
employees to take
up yoga
Musical Use music to create
mood in meetings,
workshops and
social areas

Emotional Focus on the
development of
emotional
intelligence as a
key area of
management
competence
Social Create spaces
where employees
can "flock" and
share ideas
Environmental Invest heavily in
plants inside and
create external
environments
demonstrating
interest in the
natural world
Spiritual Be open about the
values of the
business and allow
individuals to take
ethical positions
Practical Recognize that
many people prefer
to learn through
doing