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162                                           Power Up Your Mind


                                  internal  market  than  in  the  real  world  of  the  organization’s  cus-
                                  tomers.  Such  cultures  are  enjoyed  by  “command-and-control”
                                  thinkers. They are the places in which people who are not open to
                                  new ideas like to feel comfortable.
                                        And finally suits. I have got nothing against suits personally;
                                  in fact I rather like them. During my own career I have quite con-
                                  sciously worn particular suits and ties to ensure that those I am try-
                                  ing  to  persuade  are  at  least  not  going  to  be  put  off  by  the
                                  superficialities of what I am wearing. Sometimes it is easier to speak
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                                  radical thoughts if you are dressed in the clothes of the “tribe” with
                                  which you are working—we are less threatened and our minds are
                                  therefore more receptive to new ideas.
                                        In fact, an environment of relentless jeans and t-shirts can be
                                  just as oppressively uniform as rows of suits. However, I use suits
                                  here to suggest the tyranny of a place in which everything is subor-
                                  dinated to an imagined view of what it is appropriate for people to
                                  wear, without any consideration for the preferences of individuals
                                  or the nature of the work being undertaken. In the current business
                                  environment,  clothes  themselves  have  become  an  interestingly

                                  unreliable  way  of  judging  creativity.  Dress-down  Fridays  provide
                                  freedom for some and embarrassment for others.
                                        Interestingly,  many  of  the  world’s  largest  consultancies  are
                                  now issuing guidance on appropriate dress-down codes for dealing
                                  with clients. The results of dressing down can be quite dreadful as
                                  confused consultants, without the certainty of their suits, opt for
                                  their equally offputting “executive leisure wear.” The shape of your
                                  shoe, the type of shoulder bag you carry, and the style of shirt you
                                  choose all, of course, give out powerful messages in today’s brand-
                                  conscious environment.

                               Do you agree with these ideas? Have you encountered these or similar barriers in your work-
                               place? Can you think of examples from your own experience of any of these “serious sins”?
                               If so, what could you do to prevent it happening?
                               Can you think of other ways in which people’s creativity can be undermined?
                               How do you dress at work? To what extent do you think it is appropriate for employees to
                               wear what they want for business? Do you welcome the current move away from the suit?




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