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NOTES 205

48. Ibid.
49. Ibid.
50. Joseph Turow, Jennifer King, Chris Jay Hoofnagle, Amy Bleakley, and Michael
Hennessy. Americans Reject Tailored Advertising and Three Activities that
Enable It, September 29, 2009, http://repository.upenn.edu/asc_papers/137.
51. Alan Westin, “‘Whatever Works’: The American Public’s Attitudes toward Reg-
ulation and Self-Regulation on Consumer Privacy Issues, in National Telecom-
munication & Information Administration,” U.S. Department of Commerce,
Privacy and Self-Regulation in the Information Age ch. 1, § F (1997), http://
www.ntia.doc.gov/reports/privacy/selfreg1.htm#1F.
52. Bob Tedeschi, “Everybody Talks About Online Privacy, But Few Do Anything
About It,” New York Times, June 3, 2003, C6.
53. Matt Carmichael, “What Consumers Want from Brands Online,” Advertising
Age, February 27, 2011, http://adage.com/article/digital/consumers-seek-
brand-discounts-facebook-preferred-platform/149095.
54. For further discussion, see A. Michael Froomkin, Symposium, “The Death of
Privacy?” Stanford Law Review 52 (2000); and Eugene Volokh, “Freedom of
Speech and Information Privacy: The Troubling Implications of a Right to Stop
People from Speaking About You,” Stanford Law Review 52 (2000): 1051.
55. Susanna Kim Ripken, “The Dangers and Drawbacks of the Disclosure Anti-
dote: Toward a More Substantive Approach to Securities Regulation,” Baylor
Law Review 58 (2006): 186, 195.
56. For further discussion on this subject, see Dan Ariely, Predictably Irrational:
The Hidden Forces That Shape Our Decisions (New York: Harper Collins, 2008),
243.
57. Chris Hoofnagle, “Can Privacy Self-Regulation Work for Consumers?” TAP,
January 26, 2011, http://www.techpolicy.com/CanPrivacySelf-Regulation-
Work-Hoofnagle.aspx.
58. Adam Satariano and Katie Hoffmann, “Apple Denies Tracking iPhone Locations,
Will Update Software,” Bloomberg (April 27, 2011), http://www.bloomberg.com/
news/2011-04-27/apple-denies-tracking-iphone-locations-will-reduce-data-
storage-capacity.html.
59. L. Gordon Crovitz, “The 0.00002% Privacy Solution,” A15.
60. Ibid.
61. Federal Trade Commission, FTC Staff Issues Privacy Report, Offers Framework
for Consumers, Businesses, and Policymakers (December 1, 2010),http://www
.ftc.gov/opa/2010/12/privacyreport.shtm.
62. Joseph Turow, “Americans and Online Privacy: The System Is Broken,” Annen-
berg Public Policy Center Report (June 2003), http://www.asc.upenn.edu/usr/
jturow/internet-privacy-report/36-page-turow-version-9.pdf.
63. Paul M. Schwartz, “Preemption and Privacy,” Yale Law Journal 118 (2009): 902,
921.
64. Ibid., 929.
65. The Need for a Comprehensive Approach to Protecting Consumer Privacy:
Hearing on the State of Online Consumer Privacy Before the Senate Comm. On