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286                                  enhancing performance through training
                               HOW TO INVOLVE AND CONVINCE SENIOR MANAGEMENT

                               Senior management is an integral partner in the training process. Training initiatives
                               easily become a waste of time and money if the entire learning process is not in line with
                               the senior management’s overall strategy for the organisation.
                                 Once the training needs analysis has been completed and the training goals and design
                               have been established, then it is time to present the concept to senior management in an
                               effort to gain their commitment. They will need to see the main benefits of the training
                               programme, the amount of time it will take, the costs, and what their role will be in
                               ensuring that the whole programme is a success.
                                 Management has several responsibilities in ensuring that the programme runs success-
                               fully. First of all, they need to send the right people for training, which means that they
                               have to be familiar with the programme content as well as the requirements of the future
                               participants. They have to commit time and money in order for future participants to be
                               able to attend the training course. In addition, they have to initiate pre-training discus-
                               sions with future participants to discuss learning goals and expectations. Furthermore,
                               they need to arrange a follow-up session in order to reflect upon the main learning experi-
                               ences with the employee, evaluate progress and to agree upon new areas of responsibility
                               in which the participant can practise his/her newly acquired skills.
                                 If the newly appointed manager cannot practise newly acquired skills, and if there
                               is no feedback on his/her improvement, then the effects of the training course will be
                               minimal. Figure 13.4 shows the different responsibilities of a senior manager as a coach
                               in the training process.
                                 Some management courses involve senior managers directly in the training process.
                               They enter into discussion with participants, talk about the participants’ new roles as

                                                Appraisal Interview
                                  Feedback on training needs, agreement on development plan,
                                            application for a training course

                                              Pre-Training Discussion
                                    Definition of training and learning goals, feedback on
                                                 development needs

                                               Training Intervention
                                 Employee visits training course: Senior manager allots time and
                                               money for the activity

                                              Post-training Discussion
                                  Reflection on training results and how to best practise newly
                                                   learned skills

                                              Delegation of New Tasks
                                    Observation of the employee´s performance progress
                               The senior manager and his/her manager discuss and continously assess
                                      training needs and the manager´s learning progress
                               FIGURE 13.4 The senior manager’s role as a coach in the training process
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