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52B    RE-ENGAGE

        manage these factors can, with some level of accuracy, help us predict
        the future of what our workplaces will look and feel like when it comes
        to achieving and maintaining that select and enviable status—their
        targeted talent’s “employer-of-choice.” Several studies cited in Ap-
        pendix B on our Web site, www.re-engagebook.com, show a strong
        correlation between highly engaged employees and key business out-
        comes. They predict with some level of certainty the success of the
        business based on organizational features and management practices
        that lead to more engaged employees. Our goal in the following chap-
        ters is to more fully characterize those important elements that truly
        differentiate the “best from the rest” when it comes to building en-
        gaged workplaces.




        :   HOW WE ANALYZED THE DATA


        We had at our fingertips a treasure trove of information to be ana-
        lyzed. The conclusions we offer are the distillation of several years of
        study, including:


           :  Quantitative analysis. A comprehensive statistical analysis of
              the Quantum Workplace engagement survey, looking for items
              that clearly differentiate winning from nonwinning employ-
              ers. This included the use of sophisticated regression models
              that help to identify what factors explain the greatest level of
              variance among the overall engagement scores. We also looked
              at the impact that certain demographic characteristics—age,
              tenure, position type or level, and company size—may have on
              overall employee engagement.
           :  Qualitative analysis. Together, we have carefully read ver-
              batim survey comments from over 150,000 individual em-
              ployees. These comments provide richness and perspective
              and have served to greatly amplify and clarify the quanti-
              tative results. The insights in this book, and the associated
              recommendations, would be of significantly less value if not
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