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24   Reading Between the Signs


                              successful in their foreign ventures. What qualities did they pos-
                              sess that helped them meet the challenges of living in a different
                              culture?
                                 By contrast, one group of professionals who did share their
                              frustrations with their colleagues were foreign student advisers
                              on college campuses around the United States. With the influx of
                              foreign students in the 1950s, 1960s, and 1970s, who came to
                              the United States to study at the undergraduate and graduate lev-
                              els, these advisers were struck by the cultural adjustment prob-
                              lems they perceived the students to be struggling with, both in
                              regard to the American educational system and to society at large.
                              They were responsive when a loose organization for exchanging
                              ideas, the Intercultural Communication Network, was formed, with
                              its center at the University of Pittsburgh. The Network sponsored
                              exploratory intercultural communication workshops (ICWs) with
                              foreign and American students that tackled cultural issues and
                              became a model for many other programs around the country. It
                              also led to the publication of a national newsletter, Communique
                              (Dahlen 1997, 35–38).
                                 Another important event that led to the development of the
                              field of intercultural communication was the establishment of the
                              Peace Corps in the early 1960s by President Kennedy. Much like
                              the frustrations experienced by the ill-prepared diplomats, early
                              Peace Corps volunteers registered complaints that their “univer-
                              sity model” training was insufficient to prepare them for the reali-
                              ties of life in a different culture. Trainers soon realized that the
                              missing piece was an orientation to the experiential aspects of
                              crossing cultures. It was found, for example, that feelings of frus-
                              tration and disorientation (now termed culture shock) can be an-
                              ticipated and prepared for by giving volunteers a taste of these
                              feelings before they ever leave home.
                                 Peace Corps trainers tried different types of experiential train-
                              ing techniques, which mirrored the interest in experiential learn-
                              ing during the 1960s in general. Instead of relying solely on di-
                              dactic lectures about the country to which volunteers would be
                              sent, trainers adapted role plays, simulation games, and other
                              exercises borrowed from the newly popular “sensitivity training”
                              movement. They stressed the importance of being sensitive to
                              differences in cultural values and pointed out that people from
                              other cultures may interpret our behavior in ways we did not in-
                              tend. Creative thinking and problem-solving exercises, trainers and







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